The Unified Marketing Playbook CROs Shouldn’t Ignore

In this episode of the Human-First AI Marketing podcast, Mike Montague sits down with Badri Veera and John Karl from Crigloo to explore how CROs and marketing leaders can stop managing disjointed channels and start orchestrating unified campaigns with the help of contextual AI.

They get into how real-time budget optimization, persona-based targeting, and cross-channel orchestration are transforming the way marketing teams work, without replacing human creativity. You’ll learn why AI should be your assistant, not your boss, and how to unlock new levels of performance without adding headcount.

Whether you’re scaling a lean team or optimizing enterprise campaigns, this conversation brings practical insights on how to drive smarter growth, faster.

If you’re a CRO, you know the pain of disconnected marketing. Your PPC guy is over in one corner watching Google Ads like a hawk. Your social media team is A/B testing three creatives they made last week. Meanwhile, your content lead just dropped a blog with no idea whether anyone actually read the last one.

And you’re left trying to tie it all together and report on performance like it’s one cohesive system.

I sat down with Badri Veera and John Karl from Crigloo, and what they shared blew me away, not because it was flashy, but because it was practical, doable, and exactly what most revenue leaders need right now. We talked about real ways AI can help CROs stop duct-taping dashboards together and finally unify their marketing without sacrificing the human smarts that make your brand actually work.

Let’s break it down.

The CRO’s Real Job Is Making Better Decisions

Badri said something early in the conversation that stuck: “This isn’t a tool to replace marketers. It’s another marketer on your team.”

That shift in thinking changes everything. AI isn’t here to run your campaigns for you while you nap. It’s here to help you make faster, smarter, more profitable decisions across all your channels—without waiting for the next team meeting or monthly performance review.

Instead of playing spreadsheet ping-pong every time you want to reallocate spend, you let AI reassign your budget dynamically, across Google, Meta, and other platforms, based on what’s actually working right now.

Why Siloed Marketing is Killing Your ROI

The analogy Badri used was perfect: Your marketing team is an orchestra, but right now, they’re all playing different songs.

The social team is pushing engagement. The paid team’s chasing clicks. Your content crew is trying to drive downloads. It’s noise. AI lets you run a unified campaign where everyone’s playing the same song, tailored to different personas, but measured against one performance metric: revenue.

That’s what real orchestration looks like.

It’s not just “more impressions.” It’s the right audience, the right message, the right channel, at the right time—every time.

Context is the New Competitive Advantage

You’ve probably used ChatGPT by now. But as Badri pointed out, generic AI is only half the story. Contextual AI, where tools are trained on your website, your content, and your personas, is what actually makes the difference.

Think of it like hiring a marketing intern who’s read every blog you’ve ever written and knows your audience inside and out. That’s the kind of context-aware content generation and ad optimization KG Glue is enabling.

Generic AI creates noise. Contextual AI sharpens your signal.

You Don’t Need a Dev Team. You Just Need to Know Your Audience.

A lot of CROs hesitate when they hear “AI platform.” They imagine custom integrations, weeks of onboarding, and a team of engineers building connectors. Not here.

KG Glue is built for marketers. If you understand PPC, social, or content strategy at a basic level, you can use the platform. It’s drag-and-drop, not build-from-scratch.

In other words: No code. No complexity. Just clarity.

Creativity Still Wins. AI Just Speeds It Up.

Here’s what’s wild: You can now create ad variants, social graphics, and copy tweaks for every persona you serve, in a single afternoon. Ten years ago, that would have taken ten people and a whole quarter. Now, you can launch, test, and optimize your creative faster than ever, without losing your voice or brand feel.

But, and this is key, AI won’t give you the soul. That’s still your job. It won’t know what makes your offer different. It won’t find your next big idea. That’s human territory, and it always will be.

Human-First Takeaways for CROs

Let’s wrap this up with the practical stuff:

• Orchestrate, don’t just optimize. Cross-channel harmony beats channel-specific wins.
• Budget like it’s 2025. Move spend in real time, not by committee.
• Contextual AI gives you a strategic edge. Feed it your world, not just the internet.
• Empower your people. AI doesn’t replace smart marketers—it makes them faster and freer to lead.
• Speed is a differentiator. Creativity that moves quickly outperforms strategy that moves slowly.

Ready to make your marketing team feel like a team again?

Let Avenue9 help you craft a unified AI marketing strategy that keeps your humans in the loop and your revenue on track.