About Avenue9
Strategy. Systems. Stories.
Avenue9 is a Human-First AI Marketing® consultancy that helps expert-led B2B firms turn their expertise into content, conversations, and clients.
Why we exist
AI gave every firm the same go-to-market engine and created a traffic jam.
Expert-led firms in professional services are growing at the slowest rate since 2018. AI is the top challenge they name.1
AI isn’t saving B2B business development; it’s costing enormous profit margins.
98% of their buyers say vendors sound the same.2
The firms with the deepest expertise are the ones most at risk of looking like a commodity, because AI raised the floor for your competitors and compressed the variance in the market.
At Avenue9, we believe the best marketing in the AI era comes from real conversations; human authenticity amplified by AI equals an exponential advantage.
If everyone has the same GTM engine, you need a better roadmap and a more skillful driver behind the wheel. It’s time to try a new avenue.
Hinge Research Institute, 2026 2Wynter, 2026
What we do
Human-First AI Marketing®
We set the strategy, build the systems, and capture the stories that make your firm the obvious choice, then help you scale what works across the channels that matter. Marketing and technology leadership, a content studio, and brand messaging to amplify your team.
We use all kinds of marketing strategies, tools, and tactics, from content, branding, and automation to PR, SEO, and AEO tools, to drive more and better conversations with the clients you want.
Read more about our Human-First AI Marketing philosophy.
How we think
Humans + AI = The A9^Factor
The letter I is the ninth letter of the alphabet, and in numerology, 9 is the humanitarian number, so A9 is AI with the humanity added back in. That’s the A9^Factor.
AI is fast. Trust is slow.
Automation can speed up production. It can’t speed up a relationship. We only use AI to build relationships.
Humans create direction. AI creates momentum.
We never outsource our thinking, our conversations, or our creative problem-solving to AI. We do the hard parts.
Amplify, never replace.
We build the Iron Man suit, never the Terminator. Your people get superpowers and keep their judgment, voice, and taste.
AI doesn’t create slop. People do.
Leadership decides how AI gets used, and we help leaders make better, more profitable choices about AI applications.
Who we work with
Expert-led B2B firms that sell knowledge.
Consultancies, IT and technology firms, engineering practices, SaaS companies, and marketing firms with at least $1 million in revenue and a founder ready to stop carrying every sale. We’re based on the North Shore of Massachusetts and work with clients across the country.
Who We Are
Experienced Marketers with Modern Tools
Avenue9 is led by founder Mike Montague, a 25-year Internet marketer, Sandler-trained sales expert, LinkedIn Top Voice in Artificial Intelligence, and host of the Human-First AI Marketing Podcast with a YouTube Silver Creator Award. He’s supported by a small team of talented marketers and producers who ensure every project is human-led.
Proof
What clients say.
“Engaging. Thoughtful. Original thinker. From time to time in life, we all need that guide to help us look at something from a new perspective. With Mike’s easy-going style, he’s able to bring your full mind into a conversation that always sheds light on a new possibility. That’s a value-add that cannot be overstated.”
Tim Roberts · Principal, Trustpointe
“Mike is brilliant at seeing the bigger picture. Being able to put himself in another’s shoes allows him uncanny insight into how a message will be received. Public speaking, social selling, or marketing, Mike is a true professional.”
Nathan Clausen · VP, JR & Co.
Brands Mike has marketed or trained
Let’s talk
Get your marketing moving again
Tell us where your marketing feels stuck, and we’ll tell you honestly whether we can help.