About Avenue9
Main Street marketing. Madison Avenue thinking.
Avenue9 is a Human-First AI Marketing® consultancy that helps expert-led B2B firms turn their expertise into content, conversations, and clients.
Why we exist
AI gave every firm the same engine.
Expert-led firms in professional services are growing at the slowest rate since 2018, AI is the top challenge they name,1 and 98% of their buyers say vendors sound the same.2 The firms with the deepest expertise are the ones most at risk of looking like a commodity, because their expertise never made it out of the conference room.
Avenue9 exists to get it out. We started on September 9, 2024, in Newburyport, Massachusetts, on one belief: the best marketing in the AI era comes from real conversations, captured and amplified. I is the ninth letter of the alphabet, so A9 is AI with the humanity written back in.
1Hinge Research Institute, 2026 2Wynter, 2026
What we do
The plug-in marketing brain for a firm that already knows its craft.
We set the strategy, build the systems, and capture the stories that make your firm the obvious choice, then help you scale what works across the channels that matter. Fractional CMO leadership, a content studio, and AI systems your own team can run.
We use content, brand, automation, SEO, and AEO tools in service of one outcome: more and better conversations with the clients you want.
How we think
Four beliefs that run every engagement.
AI is fast. Trust is slow.
Automation can speed up production. It can’t speed up a relationship.
Humans create direction. AI creates momentum.
We never outsource our thinking, our conversations, or our creative problem solving.
Amplify, never replace.
We build the Iron Man suit, never the Terminator. Your people get superpowers and keep their judgment.
AI doesn’t create slop. People do.
Leadership decides how AI gets used, and we help leaders decide well.
Who we work with
Expert-led B2B firms that sell knowledge.
Consultancies, IT and technology firms, engineering practices, SaaS companies, and marketing firms with at least $1 million in revenue and a founder ready to stop carrying every sale. We’re based on the North Shore of Massachusetts and work with clients across the country.
The team
Led by a professional interviewer.
Avenue9 is led by founder Mike Montague, a 25-year marketer, Sandler-trained sales interviewer, LinkedIn Top Voice, and host of the Human-First AI Marketing Podcast. He’s supported by a small team of marketers and producers trained in the same interview method, so every engagement runs on the questions that get real answers.
Proof
What clients say.
“Engaging. Thoughtful. Original thinker. From time to time in life, we all need that guide to help us look at something from a new perspective. With Mike’s easy-going style, he’s able to bring your full mind into a conversation that always sheds light on a new possibility. That’s a value-add that cannot be overstated.”
Tim Roberts · Principal, Trustpointe
“Mike is brilliant at seeing the bigger picture. Being able to put himself in another’s shoes allows him uncanny insight into how a message will be received. Public speaking, social selling, or marketing, Mike is a true professional.”
Nathan Clausen · VP, JR & Co.
Brands Mike has interviewed, marketed, or trained
Let’s talk
The best work happens in conversation.
Tell us where your marketing feels stuck, and we’ll tell you honestly whether we can help.