Most marketing teams pour time, money, and AI tools into tactics, email sequences, content engines, and funnel hacks without realizing their core offer is the real problem. In this episode, Mike Montague sits down with Jessica Miller, award-winning host of It’s Your Offer, to unpack how to create “Hell Yes” offers that act as the most profitable lever in your business, especially under $1M in revenue. Together, they break down the myths of overcomplication, the pitfalls of copycat offers, and why your marketing will never convert if your offer isn’t magnetic.

Whether you’re a CRO trying to optimize pipeline efficiency or a founder chasing product-market fit, this conversation is your shortcut to clarity. You’ll learn how to tap into what you actually want to sell, why most buyers decide without needing a 27-scroll landing page, and how to use AI to support, not replace, your human-first instincts. Get ready to rethink how your best offer finds your best buyer.

Why Every CRO Should Stop Obsessing Over Funnels and Start Fixing the Offer

We talk a lot about funnels. Optimize the top. Nurture the middle. Automate the bottom. Plug the gaps. Chase the leads.
But what if the real leak isn’t in the funnel?
What if the problem is the thing you’re driving people to?

That’s exactly what came up in my latest podcast interview with Jessica Miller, business coach and host of It’s Your Offer. And let me tell you, CROs—you’re going to want to hear this.

In this episode, Jessica dropped some truth bombs that are too important to ignore. Here’s what we learned and why it matters for your next quarter (and your next million).

You Don’t Have a Funnel Problem—You Have an Offer Problem

Jessica’s been coaching high-performing entrepreneurs long enough to see the patterns. Hard work doesn’t always lead to smart growth. And no amount of content, ads, or clever email automation will save a bad offer.

She calls it a “Hell Yes” Offer, the kind of product or service that lights you up and makes your ideal clients instantly say, “I need that.”
Not “let me think it over.” Not “send me more info.” Not “circle back next quarter.”

Just, “Hell yes. Where do I sign?”

And here’s the kicker: if your offer doesn’t feel that obvious, your funnel is leaking before you even start measuring conversion.

A Simple Offer Converts. A Complicated One Confuses.

You know the kind of offer that works best? The one that almost feels too easy. The kind your team might talk themselves out of because it “couldn’t possibly be that simple.”

Like Jessica’s “Offer in a Day.” One day. One call. You walk out with a compelling, market-ready offer.
She launched it almost accidentally and had three clients buy it within 48 hours. No landing page. No countdown timer. Just a clear value proposition and some humans who needed it now.

That’s a signal. And it’s what most CROs ignore when chasing scale too early.

Let the Humans Decide, Then Let AI Multiply

Here’s where AI comes in. We’re not anti-tech. We’re human-first. That means AI is the amplifier, not the strategist.

Jessica uses AI to brainstorm headlines, refine positioning, or speed up content around her proven offer. But she didn’t start there.
The offer came from experience, energy, and real conversations with people in her audience.

The human created the “Hell Yes.”
The AI helped her scale it.

That’s the balance we preach at Avenue9. Use AI to do more of what’s working. Not to guess what might.

What CROs Need to Do Right Now

If you’re a CRO trying to improve pipeline performance, here’s your checklist:

• Audit your core offer before you optimize your funnel.
• Ask: does this feel like a “Hell Yes” for us and for them?
• Watch for the easy sales. They’re the breadcrumbs to what’s working.
• Use AI after you’ve got proof of concept, not before.
• Keep it human. No tech tool can replace clarity, energy, and empathy.

Remember: a great offer doesn’t need 10 follow-ups or 20 testimonials. It just needs to hit the right nerve at the right time with the right buyer. And if you’re seeing drop-off at every funnel stage, don’t panic. Zoom out. Look at the core offer. Fix it there.

Final Thought

Jessica said it best: “If you’re under $1M in revenue, your offer is the most profitable lever you can pull.”

That’s not just a coaching tip. That’s a strategy shift.

So before you invest in your next marketing campaign, sales playbook, or CRM upgrade, ask yourself the one question that matters:

Would I say ‘Hell Yes’ to this offer?

If not, start there. Then tune in to the podcast to hear how Jessica builds them.

Let’s chat. Click here to talk to a human →