Robots vs. Humans: Marketing Analytics with Jim Gordon
The rise of AI has transformed marketing, making it easier to automate tasks, personalize experiences, and analyze data at scale. But there’s a hidden downside that many businesses don’t realize: not all traffic is human. In fact, according to industry estimates, more than 50% of internet traffic is bots, and that number may be even higher in some cases.
In a recent episode of the Human-First AI Marketing Podcast, Jim Gordon, an expert in AI analytics, shared some shocking insights about how AI agents and bots impact digital marketing—and why you should care.