Climbing the Marketing Mountain After the AI Avalanche
The AI storm of 2023 buried the old marketing trails under an avalanche of slop, and the higher you climb, the thinner…
The CURATE Framework: Why Your Marketing Isn’t Working Anymore
AI can generate a hundred headlines before your coffee gets cold, and your audience still only has one stomach. CURATE is the…
The ABCs of AI for Executives: Why Ai doesn’t B-long in the C-suite
Asking AI is not a leadership skill. Anyone can do it. Yet the highest paid people in most companies are forwarding hundred-page…
Back To The Future Business Development
Go-to-market strategies are splitting into two extremes, and the middle is collapsing. On one side, companies going all in on AI, automation,…
Trust Signals: How to Prove You’re Real When AI Can Fake Everything
Getting cited and getting recommended aren't the same outcome. A citation makes you a source the AI quotes on its way to…
Context Circles: How to Tell the Right Story to the Right Person at the Right Time
You can't say the right thing to the wrong person, and you can't say the wrong thing to the right person. That…
How to Engineer AI Recommendations for Your Business
Most businesses think AI recommendations come from publishing more content. They actually come from building distributed agreement across independent sources. We break…
What’s Your Current Level of AI Proficiency?
Introducing a simple 1-to-10 AI proficiency scale and gives you the specific work each level actually requires, whether that's mindset and belief-building,…
The Concentrated Orange Juice Theory: Your Guide to Scalable Storytelling with Generative AI
Most marketers are using AI backwards, starting with a blank prompt and wondering why the output is watered down. The Concentrated Orange…
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