Learn what 90+ leaders revealed about the hidden trade behind every productivity gain…

Zhanna Hamilton asked a wide pool of operators, founders, and CEOs that question… Here is what I said:

“If you treat AI like a talented assistant who needs good context, direction, and oversight, not a magic eight ball, it is the highest-leverage tool I’ve seen in my twenty-five years of marketing.

The people who say AI hasn’t saved them time are usually still using it like a better Google. The people who say it’s magic are usually not checking its work.”

Zhanna had some amazing insights, too. She said…

The outliers all did the same thing in different ways. They built a system, then stepped out of it.

They delegated the system layer. They automated a ritual they didn’t realize was costing them, and they invested in context architecture that compounds over time.

They used AI as the engine inside a system they designed.

If you are using AI prompt-by-prompt, you will feel busier rather than freer.

The leverage isn’t in the prompt. The leverage is in the system around the prompt: what gets fed in, what gets reviewed, who is responsible for the loop, and what compounds versus what has to be redone every time.

That is a design problem. It is also where I think the next wave of productivity gains lives, in the scaffolding around the models rather than the models themselves.

Read the whole post on her Substack here: https://zhannahamilton.substack.com/p/has-ai-at-work-freed-up-your-time