The 7-Figure Leap with Dustin Riechmann

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The 7-Figure Leap with Dustin Riechmann

Dustin Riechmann is 3X founder, Certified StoryBrand Guide, and podcast guesting expert.

Dustin stumbled upon the power of podcasts while promoting Fire Creek Snacks, a meat stick brand. When in-person events vanished during COVID, he turned to podcast interviews. Sharing his personal story and the brand’s journey created an emotional connection with listeners that translated directly into sales.

Now, AI-generated content from podcasts can fill your calendar with blog posts, social media updates, and newsletters! You might think human-to-human marketing is fading into the background, but Dustin proves otherwise. He shared how podcast guesting and storytelling can drive genuine connections and unlock marketing growth that AI alone can’t replicate.

If you’re great at what you do but struggle with sales or marketing, think of podcast guesting as teaching and storytelling. It lets you share your expertise in an engaging, human way, and audiences love it. You don’t need your own podcast to benefit. Start guesting on others’ shows. Each 30-minute conversation can fuel your entire content strategy.

Turning Conversations into Content with AI

Dustin took things further than the typical content repurposing by creating his own AI, trained on his coaching materials and client interactions. Dustin AI lives inside his community, answering questions and generating podcast pitches that reflect his personal coaching style.

Human-First Insight: Don’t fear AI. Embrace it to scale what you already do best. AI can generate pitches and drafts, but your personal touch – humor, empathy, and nuance – keeps them relatable.

  • Build an internal AI assistant using existing transcripts, blogs, and videos.
  • Ensure AI supplements your expertise, not replaces it.
  • Use AI outputs as starting points; refine them with real human insight.

Community + AI = A Winning Combo

One of Dustin’s most interesting insights was how internal AI tools can protect intellectual property. Instead of fearing that AI will make you redundant, use it to deepen relationships within your existing community.

Human-First Insight: Your clients are likely already experimenting with AI. Rather than risk them taking your materials to ChatGPT, offer a private AI within your ecosystem.

  • Use AI to proactively answer frequently asked questions.
  • Integrate AI into membership communities or private groups to increase engagement.
  • Create exclusive resources clients can’t find elsewhere.

Human First, Human Last: Why AI Needs a Human Review

A key takeaway from our conversation was that while AI can generate content quickly, humans are essential for refinement. Dustin highlighted how AI-created pitches often lack empathy and emotional connection.

Example: Instead of writing, “We have 200 shared LinkedIn connections,” a stronger opener might reference a mutual hometown or shared experience.

Human-First Insight: Always review AI-generated pitches. Ask:

  • Does this sound too polished or robotic?
  • Can I add a personal story or emotional hook?
  • Does this align with the recipient’s goals and interests?

Building the Brands of the Future: Relationships Over Algorithms

Podcast guesting is a human-to-human interaction. Unlike chasing viral posts or SEO, podcasts let you build authentic one-on-one relationships.

Human-First Insight:

  • You’re not competing for attention in noisy feeds.
  • Relationships formed through podcasts often lead to referrals, collaborations, and long-term clients.
  • Personal stories resonate deeper than generic marketing messages.

Dustin’s Steps for Building a Podcast Guesting Strategy:

  • Identify 10-20 podcasts in your niche.
  • Develop a list of personal stories that highlight your expertise.
  • Pitch yourself as a guest, offering insights that align with each podcast’s audience.

Human Connection Will Drive Marketing

As AI becomes ubiquitous, the businesses that thrive will be those that pair technology with genuine human connection. Dustin predicts that while AI will handle data and automation, in-person events, community-building, and storytelling will grow more valuable.

For SMBs, the future isn’t about fighting AI – it’s about harnessing it to amplify the very human aspects of your brand. Podcast guesting offers a unique opportunity to stay personal, build relationships, and scale your marketing through storytelling.

“Hold tightly to your marketing goals but loosely to the tactics. The tools may evolve, but human connection remains the heart of great marketing.” – Dustin Riechmann

Interested in boosting your marketing with podcast guesting and AI tools?

Connect with Dustin at 7FigureLeap.com or contact Mike at Avenue9 for more information on high-volume content marketing and audience-building Human-First AI Marketing strategies.