Topic

AI marketing mistakes

Everything we have written about AI marketing mistakes.

All Podcast Blog

Stop Treating AI Like a Tool. Start Leading It Like a Team Member.

Most SMBs are using AI like a vending machine. Insert prompt.Get answer.Hope it works. Then they wonder why the results feel generic,…

April 20, 2026 · 5 min Listen ›

Podcast

Before You Add AI, Fix Your Marketing Foundation

Most businesses today feel like they’re in a race with AI. New tools show up every week. Content is easier to produce…

March 30, 2026 · 5 min Listen ›

Written and hosted by

Mike Montague

Mike Montague is the founder of Avenue9, a Human-First AI Marketing® consultancy that helps expert-led B2B firms build trust with humans and AI through the conversations that matter. He has spent 25+ years at the intersection of sales, marketing, and technology, including 14 years teaching professional sales interviewing at Sandler. Mike has interviewed, marketed, consulted, or trained for brands like LinkedIn, Uber, Zoom, HubSpot, and the Kansas City Chiefs. He's the author of Playful Humans, co-author of LinkedIn the Sandler Way, and his podcasts have earned more than 5 million views and downloads.

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