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AI partner not tool

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Stop Treating AI Like a Tool. Start Leading It Like a Team Member.

Most SMBs are using AI like a vending machine. Insert prompt.Get answer.Hope it works. Then they wonder why the results feel generic,…

April 20, 2026 · 5 min Listen ›

Written and hosted by

Mike Montague

Mike Montague is a leading voice in Human-First AI Marketing. His company, Avenue9, is an AI-powered marketing agency helping small businesses scale without burning bridges or blowing out their budgets. Mike has worked with giant brands like LinkedIn, Uber, Zoom, Bud Light, and the Kansas City Chiefs. He’s authored two books: LinkedIn The Sandler Way and Playful Humans, and his podcasts have over 3.7 million downloads. Now, he uses his decades of past marketing experience and the AI tools of the future to help small businesses amplify their marketing impact.

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