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The Grandmaster’s Marketing Playbook

The world's best chess grandmasters are winning by deliberately playing moves the AI wouldn't recommend, dragging opponents into unfamiliar territory where raw…

April 8, 2026 · 9 min Read more ›

Written and hosted by

Mike Montague

Mike Montague is a leading voice in Human-First AI Marketing. His company, Avenue9, is an AI-powered marketing agency helping small businesses scale without burning bridges or blowing out their budgets. Mike has worked with giant brands like LinkedIn, Uber, Zoom, Bud Light, and the Kansas City Chiefs. He’s authored two books: LinkedIn The Sandler Way and Playful Humans, and his podcasts have over 3.7 million downloads. Now, he uses his decades of past marketing experience and the AI tools of the future to help small businesses amplify their marketing impact.

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