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change management

Everything we have written about change management.

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Why Your New Year’s Marketing Strategies Will Fail

Most marketing strategies fail for the same reason New Year’s resolutions fail. Leaders overestimate how fast change should happen and underestimate what…

January 12, 2026 · 9 min Read more ›

Podcast

Let the Robots Do the Work: Finding the Human Edge in AI Marketing with Chris Singel

In this episode, Let the Robots Do the Work: Finding the Human Edge in AI Marketing, Mike Montague sits down with Chris Singel, …

October 20, 2025 · 5 min Listen ›

Written and hosted by

Mike Montague

Mike Montague is the founder of Avenue9, a Human-First AI Marketing® consultancy that helps expert-led B2B firms build trust with humans and AI through the conversations that matter. He has spent 25+ years at the intersection of sales, marketing, and technology, including 14 years teaching professional sales interviewing at Sandler. Mike has interviewed, marketed, consulted, or trained for brands like LinkedIn, Uber, Zoom, HubSpot, and the Kansas City Chiefs. He's the author of Playful Humans, co-author of LinkedIn the Sandler Way, and his podcasts have earned more than 5 million views and downloads.

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