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customer trust

Everything we have written about customer trust.

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Podcast

The Ownership Economy Playbook: Launch Faster With AI and Look Legit

If you run an SMB, you have probably felt the ground shift under your feet. The tools to build, ship, and market…

March 9, 2026 · 7 min Listen ›

Blog

Why I Trademarked Human-First AI Marketing®

We trademarked Human-First AI Marketing® to protect our approach, stand for something different, and help others market like they actually give a…

June 11, 2025 · 3 min Read more ›

Written and hosted by

Mike Montague

Mike Montague is the founder of Avenue9, a Human-First AI Marketing® consultancy that helps expert-led B2B firms build trust with humans and AI through the conversations that matter. He has spent 25+ years at the intersection of sales, marketing, and technology, including 14 years teaching professional sales interviewing at Sandler. Mike has interviewed, marketed, consulted, or trained for brands like LinkedIn, Uber, Zoom, HubSpot, and the Kansas City Chiefs. He's the author of Playful Humans, co-author of LinkedIn the Sandler Way, and his podcasts have earned more than 5 million views and downloads.

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