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digital marketing AI

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Stop Treating AI Like a Tool. Start Leading It Like a Team Member.

Most SMBs are using AI like a vending machine. Insert prompt.Get answer.Hope it works. Then they wonder why the results feel generic,…

April 20, 2026 · 5 min Listen ›

Podcast

The AI-Driven Marketer’s Playbook with Dan Sanchez

In this episode of The Human First AI Marketing Podcast, host Mike Montague sits down with Dan Sanchez, founder of the AI-Driven…

July 21, 2025 · 5 min Listen ›

Written and hosted by

Mike Montague

Mike Montague is the founder of Avenue9, a Human-First AI Marketing® consultancy that helps expert-led B2B firms build trust with humans and AI through the conversations that matter. He has spent 25+ years at the intersection of sales, marketing, and technology, including 14 years teaching professional sales interviewing at Sandler. Mike has interviewed, marketed, consulted, or trained for brands like LinkedIn, Uber, Zoom, HubSpot, and the Kansas City Chiefs. He's the author of Playful Humans, co-author of LinkedIn the Sandler Way, and his podcasts have earned more than 5 million views and downloads.

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