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podcast strategy

Everything we have written about podcast strategy.

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What the Top 100 Podcasts Teach Us About Scaling Trust

Every year, the State of Business Podcasting Report by One Stone Creative pulls back the curtain on what the world’s top 100…

November 19, 2025 · 4 min Read more ›

Podcast

AI Podcasting: How to Turn Conversations Into Clients with Doug Sandler

What if your next client wasn’t in your funnel, but sitting in your guest seat? In this episode, Mike Montague chats with…

August 25, 2025 · 5 min Listen ›

Written and hosted by

Mike Montague

Mike Montague is the founder of Avenue9, a Human-First AI Marketing® consultancy that helps expert-led B2B firms build trust with humans and AI through the conversations that matter. He has spent 25+ years at the intersection of sales, marketing, and technology, including 14 years teaching professional sales interviewing at Sandler. Mike has interviewed, marketed, consulted, or trained for brands like LinkedIn, Uber, Zoom, HubSpot, and the Kansas City Chiefs. He's the author of Playful Humans, co-author of LinkedIn the Sandler Way, and his podcasts have earned more than 5 million views and downloads.

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