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Required vs. Inspired: The Two Types of Marketing Every Business Needs

Required content keeps you visible. Inspired content makes you unforgettable. Most businesses fail by confusing the two. Here’s how Human-First AI Marketing…

September 14, 2025 · 8 min Read more ›

Written and hosted by

Mike Montague

Mike Montague is a leading voice in Human-First AI Marketing. His company, Avenue9, is an AI-powered marketing agency helping small businesses scale without burning bridges or blowing out their budgets. Mike has worked with giant brands like LinkedIn, Uber, Zoom, Bud Light, and the Kansas City Chiefs. He’s authored two books: LinkedIn The Sandler Way and Playful Humans, and his podcasts have over 3.7 million downloads. Now, he uses his decades of past marketing experience and the AI tools of the future to help small businesses amplify their marketing impact.

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