
AI Can’t Shake Hands: Lessons from a Human-First Marketer in a Robotic World
We talked about what happens when small business owners use AI to cut corners instead of build credibility. Spoiler alert: it shows. People can smell
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We talked about what happens when small business owners use AI to cut corners instead of build credibility. Spoiler alert: it shows. People can smell

The relentless hype around AI-driven agentic marketing is fool’s gold. Over the last year, I have watched otherwise smart teams automate more outreach, publish more,

Discover how law firms and other small businesses can use AI without sounding robotic or losing trust. Learn the Human-First AI Marketing® approach that builds

AI has passed the Turing Test. Now it’s your turn to prove you’re human. In a world of AI slop and automation, trust and authenticity
AI is reshaping how we target accounts, but it’s also made it easier than ever to get lazy, loud, and lose the trust of your

We trademarked Human-First AI Marketing® to protect our approach, stand for something different, and help others market like they actually give a damn about people