The AI Answer Advantage: Why Search Just Became a Conversation (And What SMBs Should Do About It) Most business owners still think search is about
In 2026, something major has changed. Buyers are not starting with Google searches and ten blue links anymore. They are starting with AI. They are
PR is not dead. It just changed clothes.
On a recent episode of The Human-First AI Marketing Podcast, I sat down with Brett Farmiloe, CEO
AI changed discovery from keywords to conversations. People no longer type short queries. They ask full questions, and AI tools respond with synthesized, trustworthy answers.
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