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authentic content

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AI Can’t Shake Hands: Lessons from a Human-First Marketer in a Robotic World

We talked about what happens when small business owners use AI to cut corners instead of build credibility. Spoiler alert: it shows.…

January 26, 2026 · 5 min Listen ›

Podcast

The Social Shift: Finding the Human Edge in AI Marketing with Katie Brinkley

In this episode of The Social Shift, Mike Montague (Avenue9) sits down with Katie Brinkley (Next Step Social and Podcast) to unpack how AI…

November 3, 2025 · 5 min Listen ›

Written and hosted by

Mike Montague

Mike Montague is the founder of Avenue9, a Human-First AI Marketing® consultancy that helps expert-led B2B firms build trust with humans and AI through the conversations that matter. He has spent 25+ years at the intersection of sales, marketing, and technology, including 14 years teaching professional sales interviewing at Sandler. Mike has interviewed, marketed, consulted, or trained for brands like LinkedIn, Uber, Zoom, HubSpot, and the Kansas City Chiefs. He's the author of Playful Humans, co-author of LinkedIn the Sandler Way, and his podcasts have earned more than 5 million views and downloads.

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