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authenticity in marketing

Everything we have written about authenticity in marketing.

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Podcast

Hyper-Targeting Beats More Marketing

If you are an SMB owner or marketing director, there is a good chance you have been pitched the same AI fantasy…

April 6, 2026 · 9 min Listen ›

Blog

The Reverse Turing Test for Your Marketing: Can You Prove You’re Human?

AI has passed the Turing Test. Now it’s your turn to prove you’re human. In a world of AI slop and automation,…

October 25, 2025 · 6 min Read more ›

Written and hosted by

Mike Montague

Mike Montague is the founder of Avenue9, a Human-First AI Marketing® consultancy that helps expert-led B2B firms build trust with humans and AI through the conversations that matter. He has spent 25+ years at the intersection of sales, marketing, and technology, including 14 years teaching professional sales interviewing at Sandler. Mike has interviewed, marketed, consulted, or trained for brands like LinkedIn, Uber, Zoom, HubSpot, and the Kansas City Chiefs. He's the author of Playful Humans, co-author of LinkedIn the Sandler Way, and his podcasts have earned more than 5 million views and downloads.

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